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Big Marketing Ideas Without The Big Spending!
Learn How To Grow Your Business With Great Tips For Your Business. Those Selected Businesses Are Dedicated To Offer You The Best in Their Respective Industry and Educate You on Their Products and Services.
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| Merchant Credit Processing Solutions - 2700 Dawson Avenue, Signal Hill, CA 90755 | Savings4Merchants - 20235 Keswick Street Suite 321 Winnetka, CA 91306 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| Need Insurance For Your Business? | How To Write an Effective Ad Copy That Sells | Need Business Loan? | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Small Business Insurance Session 6 of 14
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Need an advertising copywriter? Do you know how to write ad copies that sell? I have written hundreds of ads for my clients that has generated over $500 million in sales for my clients. Working with a flexible, experienced copywriter is often the most cost-efficient way to improve the effectiveness of your advertising materials. Contact Randy at |
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| How do you grab people’s attention, arouse their interest, trigger their desire, and motivate them to take action? | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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1) Make your ads relevant. 2) Describe what sets your product apart from your competition. 3) Use your customers’ language.4) Address your customers directly. Use the words "you" or "your" in your ads. 5) Be specific. The clearer and more specific your offering is, the better. 6) Include a call to action. Encourage customers to request a brochure or consultation. 7) State your service? product’s benefit. 8) Create a sense of urgency. Give customers a reason to buy now. |
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| 800 Numbers Effect On Ad Recognition | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Advertisements bearing an 800-phone number are usually noticed by 20% more people than those lacking one. As a rule, at least twice as many people will respond to an 800 number in an advertisement, rather than calling a regular phone number. |
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| Small Business Marketing Tips | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Set up Joint Promotions with Other Small Businesses. Contact some non-competing small businesses serving customers in your market. Offer to publicize their products or services to your customers in exchange for their publicizing your services to their customers. This usually produces a large number of sales for a very low cost. |
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| Should You Buy or Lease a Commercial Property? | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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When considering whether to lease vs. buy, it is critical to have a complete understanding of all the financial implications for your company. Analyze every element of the situation: cash flow, future expenses, expectations for rent increases and property value appreciation, interest rates and management costs. You will gain the best understanding by breaking things down three times, based on the best outcome, the expected outcome and the worst outcome. |
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Business Cash Advances, while not really a loan, can provide working capital against FUTURE credit card sales. The funds can be use for any purpose and could provide the capital your business needs to get it through these troubled times. |
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| Selling to the to the Federal Government | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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A 105 page,
step-by-step guide to the world of federal contracting that was developed
to assist women entrepreneurs in overcoming the barriers that may be
limiting their success in procurement. Written by a taskforce of
Women-owned Business Advocates and SBA's Office of Government Contracting,
the guide is chock full of useful information that provides a
comprehensive overview of Federal contracting. It contains chapters on How
the Government Buys, Selling to the Government, Federal Agency Resources,
Resource Bibliography and a rich supply of Websites of Interest. The guide
is available online at: |
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| Brand yourself with a slogan | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Print a slogan on your business card that answers the question 'Why should I hire you' Or "What makes you different from everyone else'" A catchy phrase or slogan insures people ALWAYS associate a company name with their product or services. People remember even after the commercial is over. That's called branding. Companies pay big bucks to advertising agencies to come up with these lasting slogans. Consider doing the exact same thing on your business card. This is your insurance people remember you, after you meet. Don't just put Your Name, CPA on your business card. Add something like "Financial Services With Integrity". A slogan makes all the difference between getting hired or not, because people will remember you long after a meeting. |
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| How To Create A Unique Selling Proposition | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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How do you get your business differentiated?
By creating a Unique Selling Proposition (USP). A USP is that distinct and appealing idea that sets you and your business, or practice, favorably apart from every other generic competitor. The long-term marketing and operational successes I help you achieve will, ultimately, be helped or hurt by the USP you decide upon. Use a Unique Selling Proposition or "USP". Having a USP will dramatically improve the positioning and marketability of your company and products by accomplishing 3 things for you:
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