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Savings4Merchants Big Marketing Ideas Without The Big Spending! |
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| Reach Your Target Audience Using The Most Cost Effective Marketing Tools | Savings4Merchants Trusted Worldwide! | |
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What makes a successful mailing?
In today's increasingly competitive environment, Direct Mail is a great way to reach your target market and tell them about your offer, one-to-one. Companies are increasingly turning to direct mail as a cheaper and more effective alternative to big advertising campaigns. Direct Mailing gives you the following advantages:
You can mail anyone your offer, at any time, using postcards, letters, color brochures, personalized letters, free samples, coupons etc.
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You can also choose the audience you want to reach that will be the most responsive. You can speak to them one-to-one. |
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You can you reach your customers without your competition's knowledge. |
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You can track the success of you mailing, and find out the response rate. |
What's in it for you?
Your Direct Marketing Campaign should have for objective to:
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Generate leads |
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Generate more store or web site traffic |
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Generate customer loyalty |
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Generating new customers |
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Increasing higher sales from your own customers |
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Announcing an event such as new location etc. |
The success of your direct mail postcard will depend on three things:
Make your offer so incredible that it would be almost foolish to decline it. Create a Unique Selling Proposition. A USP will distinct your business favorably apart from every other competitor. Would you want to patronize a company that has with no unique benefit, no incredible prices or selection, no exceptional, service or guarantee? Or would you prefer a company that offers you the best selection, the best prices and the best guarantee?
Who do you market to? You should focus on marketing to the right audience. If you send your message to an consumers or businesses who do not need your products or services then not only your throw your hard-earned money away, but also your advertising campaign becomes a total disaster. That is why it is so important that you identify who your customers are, that you understand your customers needs and buying habits, and finally meet their needs and wants.
How do you find consumers and businesses who are in need of your products and services? That is our specialty. Savings4Merchants has access to over 45,000 consumer, business and specialty lists and through our knowledge and experience we can help you select the lists that will be the most responsive to your marketing offer.
Before you launch your direct mail postcard ask yourself the following questions:
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What is the specific objective of my mailing and what am I trying to achieve |
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What is the budget of my direct mail campaign? |
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Who is my target audience? |
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What is unique or special about my product? How does it differ from the competition? Think about your Unique Selling Proposition. What is the most important benefit to my audience? |
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What enticement does my audience have to act TODAY? |
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What is my competition doing in my Industry? |
Savings4merchants is a Direct Mail Consultant and a broker who has access to all the resource in the Direct Mailing Industry to assist you in your direct mail campaign.
Tips on Developing a Great Direct Mailing Piece
The highlight of your
direct mail letter should be about the benefits for your
audience.
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Keep your offer simple, easy to understand and persuasive. |
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Include a "call to action." and ask the customer to "call today." |
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Include a postage-paid reply card. (only if you need a reply) |
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Make your offer for a "Limited Time only" to encourage them to act right away. |
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Make it easy to respond or place an order. Include an order form, Toll-Free number, fax number, email address and payment options such as pay by credit cards or check. |
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Use a personal and friendly style. Direct Mail should be a one-to-one communication. |
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If possible mentions about a "Money Back Guarantee" for your products or services |
Savings4Merchants Instant Direct Mail Quote, is the best place to get quotes and information on your direct mail. Whether you are new to direct mail or an expert, we have resources to assist you. Save time and money by having the job specifications of your next direct mail project emailed to the top mailers and printers in the country.
We have established a relationship with all the major direct mailing companies throughout the country that are the most trusted, reliable suppliers, capable of meeting diverse printing needs on schedule and within budget. They handle all the printing and direct mail production meeting the quality control and deadlines you would expect. Our supplier are at the forefront of the Direct Mail industry because of their highly skilled employees and their acquisition of state-of-the-art equipment.
We can assist you with your creativity when designing your direct mail job. We can handle your project from beginning to end.
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Printing |
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Mailing |
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Direct Marketing Lists (We have access to any Business and Consumer Mailing Lists) |
We Accept All Major Credit Cards, Checks & Money Orders
