General Guidelines For Inserts

Sizing And Format: Maximum size and weight for package insert programs is 5-1/2" x 8-1/2" and ¼ oz. (.25 oz.). [Maximum size and weight for statements, co-ops and ride-alongs varies from 3-1/2" x 6" to 3-3/4" x 7" and from 1/10 to 1/5 oz. (.10 - .20 oz.).] Most co-ops and ride-alongs can accept the larger package sizing. (Consult each program data card for specifics.) Minimum sizes for all above range from 3" x 5" to 3-1/2" x 5-1/4".

All inserts should be machine-insertable. While some inserts are placed loose within a package by hand, many are pre-collated into an envelope and then packaged with the merchandise, or pre-collated and stuffed into the co-op or ride-along envelope.

Various formats may be considered: single sheet, half-folds, quarter-folds, tri-folds, bang-tail envelopes, etc. Accordion and "Z" folds are usually not acceptable.

The typical insert uses 45 - 70 lb. paper-weight stock, either coated or plain, depending upon insert size and format. If the insert or any part thereof is used as a self-mailer for order/request response, it must be of an appropriate weight and size to conform with postal machinery and regulation requirements.

Keying: It is imperative that all inserts are imprinted with a key code (located within the response portion) in order to track the effectiveness of each program placement. This key may be any combination of letters or numbers that will best serve your monitoring needs.

Most advertisers find it helpful to key in set quantities of 10M, 25M, 100M or 250M depending upon individual and total program selection. Remember that you should produce and ship an additional 1% - 2% total inserts for overages and spoilage on hand insertions, and anywhere from 3% - 10% on machine insertions. Each program will advise the appropriate percentage required.

Fulfillment: Lead times vary greatly, program by program, as to when your inserts must be received in order to be distributed in accordance with your requested timeframe and their mailing schedules.

Some programs are able to begin inserting and distributing at any time, as soon as material is received. Others may require as much time as six in advance of mail date. Consult the shipping information letter which we send you, order-by-order, for the appropriate date.

Shipping: Each carton of inserts must be marked with the following information (in addition to any info. Specifically noted): name of advertiser, sample of insert taped to outside of box, quantity per box, total quantity, number of boxes, key code, number of boxes per skid/pallet, month/year of insertion. Boxes should also contain packing slips to verify this information.

In some instances, special packing and shipping instructions may be supplied to you. Usually your printer, fulfillment house, or service bureau must be sure that these directions are properly and completely followed. These instructions might cover the following: how inserts are to be bundled/banded and placed within carton, specs on carton weight and sizing, how cartons must be skidded/palletized, long with a 4" fork opening, and the material should be packed not higher than 42". The skid should be banded or poly-wrapped.

Summary: Once you have determined the type of vehicles which you would like to use for your insert placement, you can then prepare the best insert to meet those needs. By incorporating these suggested guidelines, you can develop a procedure to smoothly and efficiently process your insert advertising orders.

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