5 Tips for a Successful Marketing Campaign

What is Direct Mail Marketing?

Direct mail is one of the most common forms of direct marketing in use today. Marketers have used direct mail marketing for decades to get their message across. It's a proven, versatile and measurable marketing channel.

Here are 5 proven tips that will help you create powerful marketing postcards guaranteed to produce a big response.

1. Make a Big First Impression

People like getting eye catching and colorful offer from postcards mailing. They don't like getting advertising mail. Make your postcard look at first glance like a message from a friend instead of like an advertising announcement. It creates a warm friendly reception for your postcard. When you look at a well-designed ad, there is usually one dominant
feature to catch your eye. It could be the headline or the picture, but not both. Something has to dominate.


2. Make an Afford They can't Refuse

Postcards get delivered in a format that's ready to read. Take advantage of this by making the biggest benefit you offer the first thing the reader sees. This will make them want to read the rest of your postcard. For example, state your biggest benefit as a headline at the top of your postcard ...or make it the first item on a bulleted list of benefits ...or highlight it in bold type if it's in the body of your postcard. You have to give people a reason to do business with you. Or better yet, a reason to do business with you now. Discounts and sales are among the most common offers because they steer business your way that might otherwise go to competitors. But anyone can have a sale. Make it a private sale only for people on your mailing list and you gain loyalty and sales.


3. Highlight Your Offer

To professional mailers its the oldest trick in the envelope: a discount, free gift, free ebook, half off, buy one get the second for half or rebate. So powerful is a good offer that very often it appears in the headline of the letter. Also, make sure the offer has an expiration date. Time and again, its been proven that more people respond to an offer when there is a limit on the amount of time they have to do so.


4. Be Clear and Direct

You have only a few seconds to get the reader's attention and to persuade them to take the action you want. So keep your message brief and make sure the reader can clearly understand it with just a quick glance. For example, limit your postcard to just a few short sentences with blank lines between them. Reduce several sentences to a short bulleted list to save space and reading time. Always end your postcard by telling the reader exactly what to do to get more details, and include a reason to do it immediately.

5. Stimulate Fast Action

Just telling your reader how to get more information is not enough. You have to give them a reason to respond NOW or many will put your postcard aside to do later ...then get involved with other things and forget it. For example, offer them a discounted price, a special bonus or some other benefit if they reply to your postcard by a certain deadline. A clear and visible call-to-action and contact information. You got the readers attention and guided them through enough information. You aroused their interest and desire. Now you have to let your readers know whom to buy it from and how. Make it easy on the eye, but hard to ignore. Tell people what you want them to do.
 

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