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Big Marketing Ideas
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Online Advertising Versus Traditional Media Advertising
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Andre Plessis, CEO Savings4Merchants Other Valuable Articles How to deal with someone difficult How To Succeed With Direct Mail Advertising 21 Ways to Promote Your Business Successfully Understanding The Sales Process To Close More Sales Why Should You Write a Newsletter What is a Unique Selling Proposition How to avoid being ripped off by online companies Why Should You Educate Your Customers Learn From Your Mistakes & Grow Rich Don't Put All Your Eggs in The Same Basket Tips to Protect You Against Scams How to Follow up With Prospects How to Make The Most of your Time Online Advertising vs Traditional Media Advertising
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How
Effective is Online Advertising If you've been on the Internet for as long as I have, you probably noticed that things have changed dramatically. About 6, 7 years if you had a business on the Internet, it was a lot easier to connect with people that were genuinely interested in doing business with you. Nowadays things are much different. People fill out online inquiries to get information on your products or services but when you attempt to call or email them multiple times, they won't return your calls or emails and you'll never hear from them. When you advertise on the Internet and that you get online inquiries the exact same thing happens. If you try to email or call someone after they inquired about your products or services at your site, you may leave them messages and 9 out of 10 times they won't even bother returning your calls or emailing you back. The Internet is the most impersonal thing you'll ever come across in your lifetime. People go online, browse sites but although they may inquire at your site they do not commit to anything. They don't see you, you can't see them thus there are absolutely no commitment on their part. More importantly, the negligible cost of posting an ad on the Internet or blasting an e-mail promotion has attracted a lot of unsavory characters to the web. Some make all kinds of ridiculous and irresponsible claims. Others are nothing more than rip-off artists. As a result, I strongly believe that prospects are far more skeptical of promises made in online sales copy than they are of benefits promised in direct mail, television, radio, or print. Also in direct mail, you have a much better opportunity to address all important points about your offer. A brochure or a special report gives you a lot more to present your headline and proof elements than you get on a web page or in the subject line of an email blast. And of course, direct mail pieces tend to be longer copies and have a longer shelf life in your prospect’s home than web based campaigns do, so response differentials driven by the added copy, credibility elements and so on can be significant. |
